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Writing Email Subject Lines
The subject line of your marketing emails are the most influential way to get your messages opened. Here are a few guidelines to keep in mind while writing them: ♦ Keep your subject headlines short and...
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Effective Copywriting Guidelines
Effective copywriting equates to your “salespeople in print.” “Print,” in this case, may be a direct mail letter, an advertisement, an email, or web sales pages. Does your copywriting reflect...
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#1 Copywriting Tip
There are many important elements and guidelines for effective copywriting. And there are different viewpoints on which would be the most important. In my experience writing and executing large direct...
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Direct Response Copywriting Formula
How many times have you purchased something from TV, or via postal mail, email, a magazine ad, or a website? Any time you’ve made such a purchase – especially via TV – you may have passed through the...
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